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RHMC celebrates with great faith at 28

RHMC celebrates with great faith at 28

Ready to engage the postpandemic real estate market, Royale Homes Marketing Corp. (RHMC) marked on Sept. 2 its 28th year in the business of matching homebuyers and investors with quality properties.

Doing away with the Zoom celebrations of the past two years, the RHMC family met face-to-face at the Aquamira Resort and Residences, one of the properties it markets for trusted developer Sta. Lucia Land. The move proves RHMC’s bullishness that is mirrored by its anniversary theme, “Celebrate with great faith at 28”.

That theme guided the affair as the team began its celebration with a thanksgiving Mass, followed by a reggae-themed pool party at Aquamira Waterpark. The entire team enjoyed the wave ball, lazy river, pool slide and main pool.

The staff and salesforce regrouped in the evening donning their boho-chic attires for the anniversary program, which also recognized those who have been with RHMC for five, 10, 15, 20 and 25 years.

RHMC showered the attendees with music, food and drinks. The staff and salesforce joined games and everyone had a chance to win at the raffle. The group stayed ovenight to experience first-hand the Aquamira hospitality.

Aquamira Resort and Residences not only offers water activities and superb hospitality, but also residential and condotel products. It likewise belongs to the expansive Saddle & Clubs Leisure Park that also has an 18-hole golf course, a horse-racing track and a manmade lake. Since it’s the job of marketers like RHMC to communicate advantages like those to clients, it was brilliant that the group stayed at the place.

Sta. Lucia was a happy host, with president Exequiel Robles himself sending warm greetings: “I congratulate [RHMC] on its drive to develop a strong company. [I send my] gratitude to you for being a dedicated marketing arm to Sta. Lucia and for taking the brand on top.”

RHMC began on Sept. 8, 1994, under the tutelage of lady entrepreneurs Matilde P. Robles, Ma. Melinda A. Bernardino and Ma. Carmina A. Sotto. Seeing how the fledgling company speedily closed deal after deal, Sta. Lucia decided to partner with it. By 1998, RHMC had successfully marketed projects in Metro Manila, the rest of Luzon from Ilocos and the Cordillera to Southern Tagalog, even Davao. It made sense that Sta. Lucia turned RHMC into its exclusive marketing arm.

From a single room it then considered as office, RHMC now occupies a whole floor. There it runs a training and development center that instills among its salesforce the values that have kept RHMC on top. The company also has various branches, all currently operational.

That touches on one source of the company’s “great faith”—its agility and resilience. Over the pandemic, it quickly transitioned its events to online platforms; grew its presence on digital channels; and supported its salesforce with e-materials, incentives and aid. The adaptation won’t go to waste as RHMC returns to onsite activities, like its anniversary party.

RHMC has other springs of faith as it forges on—God; its people and partners; and the homebuyers and investors whose dreams of owning ideal properties have remained steadfast through the years.

By Vaughn Alviar @INQ_Property

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